Understanding Political Ventriloquism

David Seymour's Tactics Exposed

By Dr. Brian Tweed | March 23, 2025 | 8 min read

“He repeatedly puts words into the mouths of others — to make it seem like his views are universal,” writes Dr. Brian Tweed in this sharp critique of David Seymour’s rhetorical manoeuvres. Drawing from a close reading of Seymour’s Q + A interview on the Principles of the Treaty of Waitangi Bill, Tweed dissects the verbal tactics used to reshape reality and marginalise dissent.

David Seymour, Christopher Luxon, Winston Peters, Coalition Signing, Photo: RNZ Phil Smith

What is Political Ventriloquism?

According to Dr. Tweed, political ventriloquism is the act of attributing one’s views to shadowy collectives or imagined consensus — as if “everyone” agrees, thereby sidelining actual opposition. Seymour does this repeatedly: whether citing unnamed developers, generic iwi leaders, schools, or a speculative future public, he crafts a false sense of universality around his ideology.

Examples from the Interview

Why It Matters

Tweed warns that this isn’t harmless rhetoric — it’s part of a broader campaign to erode Māori rights, redefine the Treaty, and align Aotearoa with imported ideologies that valorise individualism and suppress collective obligations.

“Seymour creates ‘dummies’ who say what he wants them to say… almost one every two minutes. It’s not just flair — it’s gaslighting, designed to make people question what they know to be true.”

Conclusion

Seymour’s rhetorical sleight of hand isn’t just about style — it’s strategy. By distorting dialogue, he shifts the political Overton window, making radical erasures sound like reasoned reforms. As Tweed reminds us: next time a politician claims “everyone agrees,” ask who “everyone” is — and whose voice is being ventriloquised.

1 Source: E-Tangata, Dr. Brian Tweed, Massey University – 23 March 2025

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